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After a wedding there's usually several vessels of beautiful, expensive flowers spread across the venue. If they're not collected and recycled in some way, they're disposed of. Repeat Roses is a New York-based start up trying to turn that waste into a philanthropic cause by donating those flowers to the less fortunate.

“The results are better than anything I could have imagined.”
— Jennifer Grove, Owner, Repeat Roses

Visual Storytelling

For our photo shoot with Repeat Roses, we were tasked with the job of explaining her process through a narrative of imagery. Since themes of optimism are so inherent to the Repeat Roses brand, it was important to replicate this hands-on approach to repurposing the flowers into something meaningful. It was important that these images echo the sentiment of the Repeat Roses brand.